Alexo Athletica

Alexo Athletica

Alexo simply means to “defend and to help”.  While big name athletic companies shy away from promoting one’s  second amendment right and certainly have never built in the ability to do so, Alexo will never back down from supporting a woman’s right to choose how she defends herself while striving to bring the best in fashionable, functional active carry-wear to the market. Alexo is broadening the definition of the word “carry” to encompass whatever the woman desires to carry in order to feel safe and be able to CARRY WITH CONFIDENCE.

While hosting NRATV’s NOIR and GUNTV, our CEO and Co-founder Amy Robbins’ passion for firearms grew along with her desire to see women everywhere live a confident, self-reliant lifestyle. An avid runner, Amy wanted the ability to train for a marathon wherever she wanted to, even in the wee hours, without fearing for her safety, so she obtained her License to Carry. However, she quickly realized that her license to carry did her little good when she didn’t have comfortable, functional (much less great-looking) apparel which would allow her to exercise while also exercising her right to carry and still look and feel great. Soon after, in 2017, Amy created Alexo Athletica because no product existed on the market that met her need to feel fashionable while carrying in active wear. She saw white space in the market and jumped on the opportunity to not only provide fashionable, functional carrywear but create a movement of empowered, independent women that could  #carrywithconfidence.

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Alexo Athletica
Alexo Athletica

Alexo simply means to “defend and to help”.  While big name athletic companies shy away from promoting one’s  second amendment right and certainly have never built in the ability to do so, Alexo will never back down from supporting a woman’s right to choose how she defends herself while striving to bring the best in fashionable, functional active carry-wear to the market. Alexo is broadening the definition of the word “carry” to encompass whatever the woman desires to carry in order to feel safe and be able to CARRY WITH CONFIDENCE.

While hosting NRATV’s NOIR and GUNTV, our CEO and Co-founder Amy Robbins’ passion for firearms grew along with her desire to see women everywhere live a confident, self-reliant lifestyle. An avid runner, Amy wanted the ability to train for a marathon wherever she wanted to, even in the wee hours, without fearing for her safety, so she obtained her License to Carry. However, she quickly realized that her license to carry did her little good when she didn’t have comfortable, functional (much less great-looking) apparel which would allow her to exercise while also exercising her right to carry and still look and feel great. Soon after, in 2017, Amy created Alexo Athletica because no product existed on the market that met her need to feel fashionable while carrying in active wear. She saw white space in the market and jumped on the opportunity to not only provide fashionable, functional carrywear but create a movement of empowered, independent women that could  #carrywithconfidence.

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