Grill Your Ass Off

Grill Your Ass Off
When Jason Murff transitioned from the military to the civilian world, he struggled—as many veterans do—to find a sense of purpose beyond his service. Growing up Texan, he always had a deep passion for cooking and witnessed firsthand how great BBQ could forge unbreakable bonds.
What started as a personal mission in Jason's garage has exploded into one of the fastest-growing veteran-owned seasoning companies in the USA. Since our inception in 2016, we’ve been on a wild ride of unprecedented growth, earning features on Forbes and Fox Business, and being named the 2022 Veteran Owned Small Business of the Year by the American Freedom Fund.

Taste the Freedom

As a proud Veteran-Owned Business, we take absolute pride in every step of the journey. From manufacturing right here in Texas to the moment our product reaches your hands, we ensure the highest quality ingredients and top-tier customer service.
We also know that humor is what gets us through the dark times. That’s why each of our products is designed with a military or first responder theme—guaranteed to give you and a buddy a good laugh or bring back a great memory around the grill.

A Mission That Matters

Our vision is simple: to unite the world, one grill at a time. But our mission goes far beyond the backyard.
 
Since day one, every product sold proudly supports a true non-profit veteran organization or event. We partner with some of the best nonprofits across the country who are making massive strides in supporting our military, veteran, and first responder communities. These partnerships are designed to help support the mental, physical, and emotional wellness of those who serve our country and our local communities.
 

Meet the Team

Jason Murff
Owner/CEO (U.S. ARMY)
 
Jason served as an Infantryman (11B) in the U.S. Army and in the prestigious Old Guard. After his service, he studied Aircraft Pilot Training at TSTC in Waco, Texas. It was during this time that he started Grill Your Ass Off literally out of his garage. Jason has continued to build and scale the brand into a nationwide staple for BBQ lovers and patriots alike.
 
James Kidwell
Bravo Sales Leader (LEO, FIRE, EMS, SAR)
 
For over 16 years, James has served in Law Enforcement, Fire & EMS, and Search & Rescue. When James isn't busy with the hose, he has his hands deep in a lot of A$$ at GYAO. Not only does he spearhead our Sales Force, but he also has his dirty fingers in our Social, Creative, and Marketing teams. We fire and hire him daily.
 
Dylan Steward
Warehouse Manager (U.S. MARINE CORPS)
 
Our Warehouse Manager extraordinaire, whose U.S. Marine Corps background brings a whole new level of efficiency—and hilarity—to our operation. A former USMC Reserve Generator Mechanic, Dylan even deployed to Bahrain, where he charmed generators into submission with his legendary skills. He runs our warehouse like a well-oiled military operation, combining Marine-like precision with a comedic flair that keeps the whole team laughing while getting the job done. With Dylan leading the charge, logistics have never been more fun. We're proud to have our very own "Generator Whisperer" keeping things humming. Oorah!
 

Continued Camaraderie Through Good Ass BBQ.

Welcome to the Grill Your Ass Off storefront on Everest.com! We believe that no matter where you come from or what you believe, good food brings everyone together—well, unless you put ketchup on your steak. We can’t help you there.
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Grill Your Ass Off

Grill Your Ass Off

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